VW Beetle production ending in 2018 ?
If rumours are to be believed, Volkswagen Beetle will go off shelves by 2018. It all started with a tweet from Autoline claiming that Volkswagen Beetle will be discontinued by the year 2018 as the company plans to focus more on crossovers. Much of Beetle’s discontinuation can be attributed to the car`s lacklustre sales. A video has also been attached that shows a report from Autoforecast Solutions claiming that Volkswagen will be channelling its efforts on Tiguan, which will thereafter be fabricated at the company’s Mexican facility. The company representative however denied such rumours and labelled it as media speculations.
The Beetle was launched for the second time in the year 2012 but it failed to live up to the company’s expectation. Going by the sales report just 5700 units of Beetle has been delivered in United States, indicating a year-on-year decline of 42%. It appears enthusiasts nowadays are more attracted towards the sporty models of the company’s Golf hatchback. Now when you look back at the past, the Beetle TDI model was under investigation because of the brand’s emission cheating scandal; its discontinuation might be one big reason for drop in sales. Another point of view in this case is growing demand for CUV/SUV which has compelled the carmaker to invest more time and money in the lucrative segment.
This is not the first time the axing of Beetle has emerged; few years’ back a source from Germany also claimed the same but the news was rubbished by company officials. Dr. Heinz-Jakob Neusser then announced that the company was developing a third-generation model of Beetle which would be fabricated on the MQB platform. The Beetle was introduced in 1998 and its retro-modern looks rocked the world. If the claims turn out to be true this time, the New Beetle will bid adieu after completing its 21st anniversary and the drop-out of the iconic Beetle nameplate from the automaker’s portfolio would definitely leave us sad.
Source – Autoline