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Toyota Sub-4m SUV and Sedan ruled out

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Toyota India is currently on a roll in the Indian market, with every product in their portfolio roping in significant sales numbers. While the Etios and Liva siblings are managing the taxi-fleet customers, the Innova and Fortuner have been undefeated in their respective segments, ever since their introduction in the Indian market. Moreover, Toyota India is expected to launch the all-new 2016 Innova next month, while the 2016 Fortuner launch in India is expected to take place later next year. But while the Indian automotive market is clearly showing an inclination towards sub-4m sedans and compact SUVs, Toyota India has completely ruled out the possibility of the Japanese manufacturer developing any India-specific products in the near future.

Over the past decade, Indian customers have seriously given preference to the said body styles. The reason behind this apparent preference lies in the fact that the sub-4m cars in India are given a significant excise duty relief, which helps manufacturers to price their products aggressively. As a result, customers get a lot more car for their moolah!

Toyota Rush

But Toyota Kirloskar Motor, surprisingly, has clearly turned down rumors about the company developing a tailor-made sub-4m car for the Indian market. Rubbishing these claims, Mr Naveen Soni, Vice President at Toyota Kirloskar Motor, said “As far as the sub-4m category is concerned, we don’t want to make tailor-made cars only for India that is something that we’ve been saying is a compromised solution of sorts, whether it’s a car or it’s an SUV.”

As part of their growth strategy for India, Toyota would be shifting its focus to the premium segment and will be developing and launching new products in the Innova-Fortuner territory. For the budget-segment, TKM is heavily considering introduction of the Daihatsu brand in India. Mr Soni also mentioned that the company is planning to introduce the Toyota Rush SUV in India, but it will be sold as the Daihatsu Terios in India.

So all those who were anxiously waiting for a Toyota Sub-4m car it`s time to grab your cheque books and head to another stable.

Source – Gaadiwaadi