Toyota contemplates rivaling the Honda City in India with a new midsized sedan
The global auto leader, Toyota Motor has many global bestsellers under its sleeve, but in the Indian car market its popularity is not that impressive. Toyota is thus, eyeing the higher C segment in India which is highly popular with very successful models such as the Honda City and Hyundai Verna. Toyota’s midsized Corolla sits in a segment higher than this lucrative segment, and thus, Toyota is contemplating to introduce a new sedan for the Indian car market.
Toyota is said to be developing a new midsized sedan for the domestic Indian car market to take on the likes of the new Honda City. The all new Honda City is currently the leading model in the Indian C-segment after outshining the sales of the Hyundai Verna Fluidic, the previous segment ruler. According to the sources, the Japanese car major has already begun the development process of a new sedan to sit below the all new Corolla in India. The new Toyota sedan is expected to hit the Indian car market by the end of 2016. Sources also revealed that this new Toyota sedan will be based on the Etios sedan’s platform and is internally codenamed as the Etios C or the Etios Core. This means that Toyota will be offering yet another car in India based on the Etios platform. Currently, Toyota offers the Etios sedan, Liva hatchback and the Etios Cross, all developed on the versatile Etios platform.
The new sedan will be placed between the company’s entry-level Etios sedan and the global favorite Corolla Altis. When contacted, Toyota’s Indian joint venture, Toyota Kirloskar Motor’s spokeswoman said that the car maker is refraining from commenting on any future plans or products. Thus, there are no further details regarding this new upcoming Toyota sedan for the Indian market.
Toyota so far has not found any great luck with both its Etios and the Etios Liva, which are the company’s entry level cars for the Indian car market. The low sales rates of Toyota Kirloskar India prompted the car maker to announce that it is withdrawing from the country’s small car market, earlier this year. Toyota India also said that it will only concentrate on the bigger and premium car models in India from now on. Thus, a new sedan is the right choice for the Japanese auto giant. Toyota’s latest car launches in India, that comprises of the all new Corolla Altis and the Etios cross however, have both received good response from the Indian car buyers.
The midsized sedan segment or the C-segment in India is highly popular, and many car makers are eyeing this premium segment. The new segment leader, the fourth generation Honda City currently has a waiting period of 4 to 5 months due to its high customer demand. The second bestselling model in the segment, Hyundai Verna is also a hot selling car. Maruti Suzuki is also launching its brand new Ciaz in the segment to heighten the competition.