Tata Motors promises to launch two new car models every year till 2020
Riding on the huge success of the Jaguar in international markets and to some degree in the Indian markets too, Tata Motors is upbeat about its market share in India. The Zest powered by the latest Revotron engine was recently launched in India and this is just a precursor of more to come from Tata, in its efforts to become a leading player in the highly competitive Indian auto market. The Zest is priced competitively at Rs. 4.64 lakhs to Rs. 6.99 lakhs for its petrol and diesel variants.
The company has plans to launch two new cars each year till 2020 and thus spread its net far and wide to capture as much market share as possible. Only last year the company launched five brands with eight variants. After the Zest it is the turn of the Bolt to take on the Indian markets. It remains to be seen how successful these two models will be, given the fact that competition is heating up and choosy Indian buyers will have more options than ever.
In addition to the Zest and Bolt, Tata Motors will launch two new models in 2015 according to Mr Ranjit Yadav, President of Passenger Vehicles division at Tata Motors. This time around compact SUVs will be in focus with the recently displayed Nexon likely to be launched in 2015. Tata hopes the Zest will prove to be a successful model for the company. Tata of course has the production capacity with plants in Ranjangaon and Pimpri in Pune. Apart from catering to local markets, the company also plans to step up exports. Research shows that the maximum sales are in the compact sedan segment and this will be a thrust area for Tata according to Mr Amit Sagar, Head Indica Product Group of Tata Motor Passenger Car unit. Taking the NCR as a sample area, over 24,000 cars are sold in this region of which 5,000 belong to the compact sedan class. The Zest has already picked up speed with more than 100 cars sold in this region alone. What should enthuse customers is that the Zest comes with a 3 year warranty.
The Bolt was supposed to be launched in August 2014 but the company thought it would be a wise decision to delay the launch to give time for the Zest to consolidate its position. Tata is backing up its 360 degree marketing campaign with over 3,000 new staff recruited exclusively for Zest sales.