Skoda Rapid Anniversary Edition launched in India at Rs. 6.99 lakhs

Skoda Rapid Anniversary Edition

To keep sales of its most popular product in the country going, Skoda India has just launched a limited edition of the Rapid sedan called the Anniversary Edition. Priced at Rs 6.99 lakhs, the limited edition model only features changes on the visual front to attract more buyers to Skoda showrooms. The additions made on the vehicle include wood decor interior trims, contrasting tone roof foils and side door foils.

Except for the aforementioned changes, the limited edition model comes with features such as two AC vents for the rear passengers, 7-speed DSG automatic transmission, cruise control, 2-DIN integrated audio player, Bluetooth connectivity for phone/audio streaming/remote control via a phone application, height and reach adjustable steering wheel and projector headlamps.

In the Skoda Rapid Anniversary Edition, the Elegance Plus model comes equipped with a TrackPro car tracking device system, that will help Rapid owners track the location of their vehicle and stay connected with it at all times. Through 24X7 SMS, the vehicle’s location can be obtained in addition to tracking it. The new device will also help in assigning a speed limit, recording vehicle trip history, update tracking configurations like the vehicle’s registration details, owner’s number and keep boundary alerts as well. The owner can also setup mobile alerts to notify when it is over-speeding, getting towed and at the time of entering and exiting specific boundaries.

The Anniversary Edition will only be available till the end of this month. Skoda has been giving the Rapid a number of limited edition models for a long time in order to keep attracting customers to its showrooms across the country. The Rapid has not been doing well on the sales front for a very long time now, sitting behind models like the Honda City, Maruti Ciaz, Hyundai Verna and even its sibling, Volkswagen Vento. Only time will tell whether this move will get more sales or not, with the latter being more likely.