Its Official! Ducati makes its re-entry; new showroom in Gurgaon to open soon
The Italian auto brands, Ferrari/ Maserati / Ducati made an exit from the country after shoddy service complaints by customers. The third party importer and official dealer for the Italian companies in question was the infamous Shreyans Automobiles. The main reason for Ferrari to make an exit was shoddy service and bad customer service, which is their key priority.
Ducati had announced its re-entry into the Indian market, after making an exit in 2013. The Italian company has fast tracked things since its announcement, and its first showroom is underway in Gurgaon. With the upswing in that area, which includes business tycoons and uber youth, the location choice is perfect. The new showroom is located in sector 34, and is neighbour to the “Indian motorcycles” showroom. Though not in the same segment, both the companies would make it difficult to choose from. The showroom is said to have ample space to display all the bikes in the Ducati catalogue. The showroom would also sell merchandise and collectors items, and would also have a customer lounge. All this is done to ensure that there are no complaints related to customer service this time around, and to ensure a smooth re-entry. The dealership is run by AMP motors, which also boasts of having the Jaguar Land Rover dealership in the area. Assuming they have experience running the dealership for an exclusive brand, Ducati should be rest assured they are in good hands.
Currently in their Portfolio, Ducati offers the Monster, Panigale, Diavel, Hypermotard, Multistrada, Streetfighter and the newly launched Scrambler. The Monster was a hit in all its engine capacity models, and should make waves when it’s re-introduced. Considering so many new imported bikes are making their way to the country, it can be assumed Ducati will restructure its pricing aggressively. With the likes of Kawasaki, Triumph, Benelli, Hyosung in competition, Ducati would have a task maintaining market share in the Indian Superbike sector.
We can expect the Monster and Scrambler to be selling the most volumes, considering their popularity and affordability. Ducati is expected to sell the Monster at about 7.75 lakh and the Scrambler in that range too. Given the badges these bikes carry, it’s justified. Only a matter of time before the Italian motorbike brand makes its way back to the country!