Nissan India`s exports cross five lakh cars milestone
Nissan India, recently celebrated an achievement of having exported five lakh vehicles from its Indian manufacturing facility. The Japanese manufacturer has been trying since years to redeem itself as a serious player in the Indian automotive market.
Hyundai has held the position of the largest automobile exporter from the country for a while now, but Nissan seems to be catching up. In the last year, Nissan managed to export a total of 1.2 lakh vehicles, and hopes to maintain these numbers. The European and Middle Eastern markets look uncertain, but Nissan is confident that it’ll manage those numbers. Nissan began operations in India about 8 years ago, and started exporting about 5 years ago. Considering it`s still so early into its foray in the Indian market, the numbers look promising.
The Renault-Nissan plant in Chennai, which took a whooping 4500 Cr to set up, has a capacity to produce about 4.8 lakh vehicles annually. “When we started operations in India eight years back we looked at the possibility of not only addressing domestic requirements but also for exports, as we needed to achieve economy of scale. Today we have justified that strategy,” is what the Operations head of Nissan India, Gullaume Sicard, had to say on this matter.
Nissan exports about 60% of its production, mostly to Europe, Australia, New Zealand and Latin America. Exporting is the only way the company can show positive returns on the account books, as it facilitates economies of scale. Micra is the most exported product from the company`s portfolio, while the Sunny and Datsun Go follow suit.