Nissan India opens 220th dealership in Bihar
Strengthening its foothold across the country, Nissan India, on Friday opened its 220th showroom in Bihar. Opening the doors to their second showroom in the state of Bihar, this one is located in Muzaffarpur. The automaker now has now expanded its roots in the country in 167 cities; this includes the new Goberdhan Nissan dealership in Bihar. The 4450 square-feet showroom is located in Aamgola which happens to be a posh area in the Muzaffarpur city. The workshop area is spread across 10,000 square-feet and has a state-of-the-art facility.
Eyeing the huge potential market in Bihar and other eastern states, Nissan India plans to expand aggressively in order to reach out to its customers. Moreover due to the growing economy of the state, the automobile market can be seen blossoming in the East region of India since the last few years. The auto major is on expansion spree, within last six months it has inaugurated 13 dealerships pan India. The company aims to set up 300 sales and service centres across India till March 2017. With an aim to establish substantial, and quality focused retail network, Nissan is hoping for a long term growth in India.
Satinder Singh Bajwa, VP sales, network and customer relations at Nissan Motor India Pvt. Ltd, on the occasion of the 220th dealership inauguration said that, in order to tap the market in Bihar, the company is willing to expand its dealership base, build strong business fundamentals and offer best-in-class products. Nissan at present is all set to launch Redi-Go, which is a new small car of its subsidiary brand Datsun. Redi-Go will be seen rivaling in the entry-level segment in the domestic market.