Monster 1200 S makes Ducati cross million motorcycle mark
Anyone who considers himself or herself a motorcycle enthusiast has at one time had a Ducati poster up in their room, or their workplace computers background wallpaper as a source of motivation. It took seven decades (68 years to be exact) for Ducati to reach the one million (1,000,000!!) Motorcycles landmark.
The 1,000,000th Bike
The 1,000,000th bike to be produced by Ducati was the iconic Ducati Monster 1200 S, and the lucky owner was Ducati loyalist Ernesto Passoni. A special event organized at the Audi lab in Milan Italy to hand over the possession of the bike to Ernesto. Present at the occasion was Rupert Standler, Chairman of Audi AG. To make the bike unique, it had been specially customized with a unique serigraph on its handlebar bracket, which showed the chronological number reached by the company.
The Ducati monster 1200S
At the first glance of the bike, you’d immediately understand why it’s called the Ducati Monster naked bike with its exposed engine bay and with a stance, which would make you, think twice about even thinking to ride it. At the heart of the 1200S is an 1198cc DOHC eight-valve Desmo motor, which is based on the Multistrada engine. That beast of an engine produces about 143 bhp and has enough torque to keep you short of breath. Ducati has gone back to liquid cooling on this engine.
Ducati was started by Antonio Cavalieri Ducati and his three sons, Adriano, Maecello and Bruno Cavalieri Ducati and was originally called “Società Scientifica Radio Brevetti Ducati” and they manufactured vacuum tubes, condensers and other radio equipment in Bologna. They were very successful and made enough money to start a new factory in the Borgo Panigale area of the city. The first Ducati ever produced was called the “55M” and “65TL”,which had a 48 cc engine, made by SIATA (nicknamed Cucciolo, which meant “puppy” in Italian) which had a top speed of 40 mph(65km/h). It had a 15mm carburetor that gave about 200 miles to a gallon (that’s about 1.2L/100km).
In the 1960’s Ducati earned its reputation by producing the fastest 250cc road bike at that time, called the “Mach 1”. Later on it moved to produce larger V-twin engines. The Ducati family sold the company to Caviga, who later sold it to the Texas Pacific Group, before it was sold back to Investindustrial Holdings, which was the investment fund of Carlo and Andrea Bonomi, hence returning the ownership of Ducati back to its motherland. On the 19th of 2012, Volkswagen Group, under its subsidy Audi Automobili Lamborghini S.p.A subsidiary acquired 100 percent shares of Ducati Motor Holding S.p.A for 747 million Euros (US$909 million).