Mitsubishi plans to introduce 2 new SUV models in India
Japanese premium car maker, Mitsubishi has revealed that the company will be focusing only on the SUV segment in India for the coming 2 to 3 years. The car major has also said that it has planned two new SUV launches in India, among which one will be placed lower than the Pajero Sport, while the other one will be placed higher in the line-up.
Mitsubishi’s Indian wing revealed about the company’s near future plans for the Indian domestic market during the official launch ceremony of its Pajero Sport Automatic which took place last week. Mitsubishi India voiced its contemplations for the Indian car market as part of its new company strategy for 2016 in a bid to fortify its sales in the domestic market and other similar developing car markets.
Though Mitsubishi has revealed about its plans in the coming years for India and its plans to introduce new SUVs, the company avoided revealing any specific details on its future SUVs for the Indian market. It only said that one model will be priced lesser than that of the Pajero Sport, while the other SUV model will be priced higher.
At present, the Mitsubishi dealership outlets across India only offer the Mitsubishi Pajero Sport SUV for sale in India, as the company’s other products namely the Pajero, Cedia, Outlander and Lancer models have been discontinued. As the Indian populace favours SUVs a lot, launching a lineup of very capable premium SUVs seems to be very logical for Mitsubishi. While the company has not revealed as to which models will launch in India, it is likely that the all new Outlander and the all new Pajero SFX models will be brought to India and will be placed below and above the currently available Pajero Sport in India.
Mitsubishi India is also said to be planning to venture into the passenger car market in the country, but not in the next 2 to 3 years. At present, the Japanese car maker is busy concentrating to increase its market share with its new Pajero Sport model, while also preparing to expand its Indian presence to reach out to a greater mass of customers. Mitsubishi will soon increase its dealership network in the country from the present 31 outlets to the planned 48 outlets within the current financial year which ends in March 2015. Mitsubishi is expecting to sell around 3000 Pajero Sport units in 2015, as compared to the sale of 2000 units in 2013.
Mitsubishi is suffering from plummeting sales volumes and the company needs to act quickly to revive its market presence in India, but the company seems to have started working on it with its planned product expansion.