Maruti Suzuki Stops the Production of Ritz Hatchback
Maruti Suzuki India Limited is all-set to launch their new Compact-Crossover, the Ignis, in the Indian Market. And to make some room for it in the company’s product portfolio, someone had to say goodbye, obviously it had to be the Ritz hatchback. The company says it has already stopped the production of the Ritz, not even a single unit of the Ritz hatchback has been produced since the last two months.
Launched back in 2009, the Ritz never received the kind of love and affection in India as its other siblings did. And one main reason for that was its flat-back design, the Ritz’s design was designed mainly for the European markets, it could never please the eyes of the Indian customers. It averaged a monthly sales figure of 2500 units, which is very low considering Maruti Suzuki’s standards. The Ritz was launched as a compact hatchback, although it was placed below the Swift in the price range, it had the same engine options (a 1.2 Litre K-series Petrol and a 1.3 litre Multijet Diesel), the same features list and almost the same cabin space as the Swift, which proved its value proposition.
To boost the sales figures of the Ritz, in the year 2012 the company introduced a mild facelift version of the Ritz. With minor changes to the exteriors and interiors, it could not make any significant impact in improving the Ritz’s image and the sales figure. Therefore Maruti Suzuki India Limited finally decided to stop the production of the Ritz for the Indian market.
This move will help MSIL to focus on increasing the production of the Vitara Brezza, the Baleno and the Ciaz. These models are presently in high demand and have long waiting periods, until the mass production of the Ignis starts, MSIL can catch up the high demand of these products.