Maruti Suzuki S-Cross to retail through exclusive Nexa showrooms
Maruti`s upcoming S-Cross crossover for which bookings have already been opened will be retailed through exclusive Nexa showrooms across the country. The Suzuki S-Cross will be launched in the first week of August and the car`s deliveries will be handled through Maruti premium car dealerships called Nexa. This is the Japanese carmaker`s attempt at repositioning itself as a premium auto manufacturer. The company plans to sell its premium products through the Nexa outlets, when they are launched in India. Maruti initially had plans of retailing the Ciaz through these showrooms but for some reason that did not work out and for now the S-Cross will be the only product that will be sold through this dealership.
As per reports Maruti Suzuki plans to establish these Nexa showrooms at prime locations across India. Overall thirty showrooms will commence operations in the next coming weeks and one such premium dealership is expected to be inaugurated in Andheri, Mumbai. India`s largest carmaker plans to set up 100 such outlets during this financial year, and it plans to enter new segments to increase its market share. Maruti plans to sell 2 million units annually by 2020, and the launch of the S-Cross along with Nexa premium dealerships is the first step towards achieving this goal.
These showrooms are designed to offer a plush and luxurious experience to customers looking to purchase a premium offering from Maruti. Nexa showrooms will offer services like a mobile workshop and pick-up and drop facility. The first showroom will be inaugurated in Mumbai.