Mahindra organizes the 3rd edition of Purple Club Torque Day
India`s leading utility vehicle leader, Mahindra & Mahindra has conducted the 3rd edition of the Purple Club Torque Day in the city of Chennai. The Mahindra Purple Club Torque Day this year allowed the owners of the Mahindra premium SUV models, namely the XUV500 SUV and the Mahindra Ssangyong Rexton SUV to engage in an exciting drive. The Mahindra XUV500 and Rexton owners drove their vehicles around the Madras Motor Race Track on the 2014 Purple Club Torque Day.
The grand opening of the Purple Club Torque Day from Mahindra for the current year was at the Sriperampatur MMRT in Chennai offering the Mahindra premium SUV owners to drive their precious SUVs and also relate to the other Mahindra owners in an engaging drive. This event provided SsangYong Rexton and XUV500 owners an opportunity to feel the excitement of having a racy drive with their vehicles on the track.
The latest series of the Purple Club Torque Day conducted by Mahindra this year got over 51 units of the premium Mahindra XUV500 and the Ssangyong Rexton with 150 participants who raced their vehicles on the race track. The participating members of this year’s Purple Club Torque Day also got a chance to experience the racing circuit with the fastest flying laps done by a Super XUV500 that was driven by Amittrajit Ghosh, (INRC Indian National Rally Championship) winner, along with his navigator Ashwin Naik.
During the occasion, the CMO (Chief Marketing Officer) of the Automotive Division, at Mahindra & Mahindra said that this event was an attempt by the company to offer a very special opportunity for the company’s valued customers of the premium SUV models to experience a firsthand experience of driving their SUV`s on the Madras Motor Race Track. In keeping with the promise of offering a unique and exclusive experience to the company’s Purple Club members, Mahindra organized this event which was a once in a life time chance for the XUV500 as well as the Rexton owners to experience a fascinating adrenaline pumping drive on the race track.
The idea behind the Purple Club Torque Day was to offer a unique driving experience to the owners and to propagate the excellent driving abilities as well as the advanced technological features of both the XUV500 and the Rexton SUV. The event was also a way to provide an opportunity of unlimited fun and a platform to connect with the other Mahindra vehicle owners. The event offered an exceptional experience to also leverage the changing and varying objectives as well as lifestyle requirements of the modern Indian consumers.
The Mahindra Purple Club is a special premium club which was created for the XUV500 and Rexton premium SUV owners. The members of this privileged club are offered a number of benefits and privileges from many leading brands, special invitations to auto and lifestyle occasions, dedicated relationship manager and vehicle pampering services.