Kuwait Now Has Apollo Tyres Brand Store on Canada Dry Street
Apollo Tyres is going strong and is an OEM as well as replacement tyre supplier of repute in India and abroad. The company’s first Middle East outlet was opened in Dubai. Now Apollo has gone one step ahead and opened a brand store in Kuwait. The Apollo Zone store mainly features tyres for light trucks, passenger cars and 4 wheel drive vehicles. Its brand store is located on the prestigious Canada Dry Street and is run by Federal General Trading and Contracting Co. The store features Apollo’s unique design approach for display that helps customers browse and select tyres with the help of an in-store assistant.
Apollo is focused on the Middle East, home to some of the world’s leading high end luxury cars. It hopes to capture a sizeable portion of the market share estimated to be around 85,000 car tyres in a month. The company`s philosophy is that a brand retail showroom increases visibility and inspires better customer confidence. His Excellency Mr. Shubhashis Goldar, Deputy Chief of Mission & Chief Public Information Officer inaugurated Kuwait’s Apollo Zone. In attendance were Dr. Sushil Kumar, Second Secretary and Mr. Satish Sharma, Asia Pacific, Middle East and North Africa region, of Apollo Tyres Ltd.
Apollo is on a roll and has plans to invest over Rs. 2000 crores for expansion and modernization of its Kerala and Chennai units. These units will see an increase in capacity from 6000 to about 9000 tyres per day. The Kerala unit will get Rs. 400 crores with Chennai unit cornering the larger share. However, the Kerala plant will manufacture speciality tyres such as golf cart tyres, loader tyres and tyres for agricultural equipment’s for the export markets. The Chennai unit manufactures car and bus radial tyres and has broken even in three years with a plant capacity utilization of over 70%.
Apollo may well be the Apple of the Indian tyre world. Its share prices have shown a whopping price increase of 221 percent compared to September 2013 prices, climbing up to Rs. 213. It may not have a lion’s share of the OEM market but in the replacement market it is fast overtaking established majors like MRF. Capacity expansion in its plants should see a tremendous boost to its market share in the coming future.
The Kuwait showroom may be the second in line of more such Apollo Zones dotting the Middle East and Africa.