Hyundai to boost monthly production of Creta to 12,500 Units
Hyundai Motor India’s blockbuster model- Creta launched in July last year garnered massive customer response and has mustered 90,000 bookings within six months of its launch. Reports suggest that the premium compact SUV captured 50 percent market share in its segment. The Creta has also been awarded the Indian Car of the Year 2016. Such is its popularity that the demand refuses to fade; hence the auto major has now decided to beef up the production capacity. Hyundai is aggressively planning to increase the production and has decided to fabricate 12,500 units per month so as to meet the huge demand.
Hyundai Creta currently commands a waiting period of up to eight months in few cities for certain models. The current production of Creta is below 10,000 units per month, out of which 7000 units are reserved for the domestic car market and around 2000- 3000 units for the export market. Under the leadership of YK Koo, new MD and CEO, HMIL is primarily aiming to seal the existing gaps in the system, localizing R&D for new product development and focusing on rural India’s sales and service facilities. In short, Hyundai with its strategic planning is gearing up to capture a major chunk of the compact SUV segment in the domestic car market. Motorcruze has already reported Hyundai’s plan to launch two new products every year along with revamped models to sustain growth in the market.
Hyundai is expected to continue manufacturing at its current plant for the next two years at the increased production rate. Reports however suggest that the auto major is busy setting-up a new plant in Gujarat near Ahmedabad. The car maker presented the new Tuscon SUV at the 2016 Auto Expo which will be positioned between the Creta and Santa Fe. With the presence of Nissan Terrano, XUV500, Renault Duster, Ford EcoSport and Mahindra Scorpio in the compact SUV segment, Hyundai Creta was expected to have tough competition, but the chic and classy Creta surpassed all its rivals within a short time span.