Honda Motorcycles to introduce 15 new 2-wheelers in 2015
Honda Motorcycle and Scooter India Pvt Ltd, plans to introduce at least 15 new two wheelers in the country in 2015. After Honda separated from Hero, they have strategized and planned to introduce new models in the two-wheeler market in India. Honda Motorcycles has a strong presence in the international two-wheeler segment, and till now was present in India in partnership with Hero.
Honda Motorcycles has a huge legacy, where they use their technological knowledge and integrate it into sustainable vehicles. They have fuel-efficient systems, and a good understanding of the Indian consumer preference. They plan to launch at least 15 new models in the Indian 2-wheeler market this year, out of which 9 have already been released. This goes to show how serious Honda Motorcycles takes the India market, and how well executed their strategies are. The bikes, which are already launched, are the CB unicorn 160, The Activa 3G, CB Shine, Dream Yuga, Dream Neo and the Dio. Some of these bikes are completely new, while some of them have been given a makeover.
The 2-wheelers that Honda Motorcycles has released up till now have all been commuter units. These bikes offer a comfortable ride and are fuel efficient, and have been priced competitively. Considering how fast Honda Motorcycles has grown in sales, from a mere 1.6 million when it started to a mighty 12 million in 2010-2011. Their sales and service network has expanded as well. The reliability and trust on the Honda badge also subsequently increased over the years. Now however, with bigger capacity engine bikes making a foray into the market, Honda too plans to release its big bikes. Honda already has the CBR’s doing duty as their premium bike, upgraded and bigger capacity engines are slated to be launched this year. The CBR650F will also be making its debut on Indian soil this year. This would give the big names like Kawasaki and Ducati something to compete with.
Honda currently has three manufacturing plants all over the country (one in Manesar, Tapukara and Narsapura). Honda has also invested close to 1000 crore in the development of a unit in Gujarat. The initial output of the Gujarat plant would be 1.2 million units, with a capacity of reaching 5.8 million. This year is going to be huge for Honda, and it would have to keep up with its after sales service to handle the increased workflow. It’s a super exciting time for two wheeler manufacturers, as they have recognized the potential of getting international standard and bigger capacity engines into the country, and that there is more to the Indian market than commuter bikes!