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Honda India to launch CBR650 in 2015 with a sub 10 lakh price tag

CBR 650

Japanese auto maker, Honda is on a winning streak, both in the car and the two wheeler industries in India of late. Honda Motorcycle and Scooter India which is a fully owned subsidiary of the Japanese Honda Motors, is now preparing to grab the attention of the growing premium sports bike segment in the country. Honda already has many popular bike and scooter models in India, making it the second most favoured two-wheeler manufacturer in India. And now, in order to take a slice of the profitable high-end motorcycles market in India, Honda is ready to unleash a range of new sports bikes. This premium bike launch spree of Honda India will commence with the introduction of the CBR650 superbike in the country.

The high-end superbike, the Honda CBR650 is expected to launch in the Indian two wheeler market by the first half of 2015. The Honda CBR650 will also to be offered at a highly attractive price tag of sub Rs. 10 lakhs in order to grab a wider customer base for the premium bike model. The launch of the Honda CBR650 is expected to be soon followed with more Honda sports bikes to wow the bike enthusiasts of the country.

While commenting on the development, the President and CEO of Honda Motorcycle and Scooter India, Mr. Keita Muramatsu said that while the Indian motorcycle market is still ruled by the models in the commuter segment, there has been a remarkable rise in the demand for the premium performance bikes. He said that the company wishes to explore this growing segment by launching world-class high-end bikes with competitive price tags.

For now, Honda sells its premium sports bikes as completely built units that attract a hefty import duty from the Indian government. However, the company soon plans to bring in these bikes as completely knocked down units and locally assemble them to considerably bring down their prices. Honda will bring the CBR650 as a completely knocked down unit while its assembly will start next year at one of its three facilities located in Haryana, Rajasthan and Karnataka.

Honda has confirmed about the sub 10 lakh price range of the upcoming CBR650 sports bike in India, which is considerably lesser than what its price range could have been as a completely imported model. At present, Honda India has five premium sports bikes in its existing portfolio comprising of the Gold Wing 1800, CB1000 R, VFR1200F, CBR1000 RR and VT1300 CX. All of these models are fully imported and manage to find about 100 takers per year. Prices of these superbikes range from Rs. 14 lakhs to Rs. 31 lakhs.

When commenting on the complete manufacturing of the premium bikes in India, Honda said that right now it is not feasible. It said that the company has taken the first step of assembling the bikes in the country, and with the passage of time it will certainly contemplate on full local manufacturing as well.

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