Honda Cars India all set to expand its dealership network
Honda Cars India is revelling in the success of all its latest launches that started with the launch of the Amaze last year. Honda`s most recent release, the Mobilio MPV is also a massive hit in the Indian car market taking the success level of Honda India to a new high. In such a situation, Honda India is not only planning to expand its product range further, but is also contemplating to expand its dealership network in the country to support the sales in a better way, especially for its three major hit car models.
Honda Cars India has 3 major successful products namely; the Amaze compact sedan, the new City mid-sized sedan, and the newly launched Mobilio MPV have tasted success in the Indian car market.
The new Honda Mobilio is the company’s first launch in the MPV segment in India. The Mobilio has got a great start in the market with 5,530 units sold in the month of August, while another 20,000 bookings remain in the pipeline. The Mobilio MPV has already crossed the monthly sales figure of its primary market rival the Maruti Suzuki Ertiga MPV and is expected to sell in decent numbers in the future as well. On the other hand, Honda India’s biggest monthly seller comes in the form of the new City sedan which is selling on an average of 5,500 units per month and is the segment leader. The Honda Amaze compact sedan continues to sell in decent numbers with an average monthly sale of 4,000 vehicles.
Mr. Jnaneswar Sen, Honda Cars India Director of Sales & Marketing Division, while speaking to the media on the sidelines of the SIAM convention last week said that the company is planning to expand in the country to support its growing sales. As part of the dealership expansion plans Honda Cars India wishes to increase the number of authorized dealership outlets from the current 170 outlets covering 107 locations to the planned 230 showrooms covering 150 Indian cities and towns by the end of the ongoing financial year.
Honda Cars India Limited is also facing a massive production capacity restrain after the launch of the new Mobilio MPV. Due to this, the company had been forced to halt the production of the new City sedan last month which has already received more than 50,000 bookings. Honda has shifted the production of the City sedan to its new Tapukara plant, in Rajasthan which is still operating in just one shift.
The Tapukara plant of Honda started operating in February this year, and is expected to start its second shift in the month of November this year as per reports. The increase in production capacity will only help in Honda’s sales during the festive season, but also avoid long waiting periods for its cars in the future. This will take the company’s annual production capacity to 240,000 units.
Source : Autocarindia