Honda Cars India records 14% growth in April 2015
With more disposable incomes, buyers in the country are opting for a sedan as it serves the purpose of carrying five adults in comfort along with plenty of luggage and comes loaded with safety features; not to mention the status symbol that it provides to the middle class man. Till the fourth generation Honda City was launched, the Hyundai Verna was virtually the leader in the C segment sedan category. But with Honda Cars India launching the new model in the country last year along with a diesel engine, the City has been topping the sales charts ever since.
The Japanese carmaker recorded a 14% growth in domestic sales in April 2015 selling a total of 12,636 vehicles as compared to the 11,040 units sold during the same period in 2014. The City has made a significant contribution to Honda`s April 2015 sales figures by selling 8,203 units which is almost twice the number Ciaz sedans Maruti sold in the country.
The City is currently the undisputed leader in the C-segment with no challenger in sight. The company`s other models like the Amaze and Mobilio MPV managed to sell 2,862 units and 689 units respectively. The Amaze compact sedan was a brisk seller for Honda but with new rivals like the Hyundai Xcent and Tata`s Zest eating into its market share, Honda needs to act fast to revive its flagging sales. The Mobilio on the other hand is facing stiff competition from the Renault Logdy MPV which was introduced recently in the Indian market. Including exports which stood at 853 units in April, Honda`s consolidated sales stood at 13, 489 units.