Honda BRV Pre-Launch campaigns begin with video teaser
Ever since Honda showcased its upcoming Compact Crossover, BRV, at the 2016 Delhi Auto Expo in February this year, the market has been filled with hype around this new product launch. The Japanese manufacturer has further enhanced speculations by starting Pre-Launch campaigns of the Honda BRV in India. In-line with these campaigns, the company has released a 5-second teaser of the BRV, with the tag #WhereNextWithBRV.
The hash-tag and teaser released suggests that the auto maker is planning to do a road trip of sorts with the BRV, taking it to various cities of the country. The BRV will then be showcased for public viewing at these cities, in order to attract attention of potential customers as well as build the brand image.
Based on the Mobilio MPV, Honda BRV is the company’s attempt to cap the increasing interest of Indian customers in the Crossover segment. This segment is currently flooded with a wide range of products, of which the Hyundai Creta and the Renault Duster are the most prominent ones.
Though details about the Honda BRV launch in India are a bit scarce at the moment, our sources close to the company point towards a probable May launch.
Stay hooked to MotorCruze for more updates about the BRV, and to find out where exactly will it go next!
Honda BRV – Image Gallery