GenX Nano sells 3000 units in first month with a majority 70% opting for the AMT model
Tata was having trouble getting sales of the Nano going. The car didn’t really appeal to the target audience and was only fortunate enough to get the “cheapest car” tag in the world. The company’s marketing strategy was highlighted as being one of the main reasons for the vehicle’s failure in the market.
However, Tata claims to have addressed the negative points of the Nano with the GenX model. Tata has reshaped the future of the low selling small car Nano by repositioning it as a smart city car. With its small dimensions, the GenX Nano promises comfortable means of travelling from one place to another without much of a hassle in city traffic. According to a recent report in the Business Standard, Tata has supposedly gained more than 3000 customers for the new GenX Nano, which started retailing in the country on 19th May 2015. The Indian manufacturer has already delivered 1000 units of the Nano and will be delivering the remaining 2000 units in the coming future.
The AMT version of the GenX Nano seems to be the most popular variant and the same model has a waiting period of about six weeks, as compared to the two week waiting period of the manual variant. According to the company’s president of the Passenger Vehicle Business Unit, Mayank Pareek, more than 70 percent of Nano customers have opted for the AMT variant, which is priced between Rs. 2.69 lakhs to Rs. 2.89 lakhs (ex-showroom New Delhi).
The GenX Tata Nano AMT has a 5-speed F-Tronic automated manual transmission that can return a claimed fuel efficiency figure of 21.9 km/l. On the other hand, the normal manual variants that have a 4-speed transmission, return 23.6 km/l.
The GenX Nano features quite a few changes over its predecessor including smoked headlight units, new front grille, new front and rear bumpers and new exterior colours to make the vehicle look fresh. On the interior front, the small car gets a new 3-spoke steering wheel that is similar to the one found on the Zest compact sedan and revised seat fabrics. The main addition is a functional bootlid, which has a total luggage carrying capacity of 94 litres on the AMT model and 110 litres on the manual model respectively.