Ford introduces the new refreshed Figo hatchback in India tagged at Rs. 3.87 lakh
The Indian car market is all geared up and ready for this year’s mega festive season, and this year the preparations are even livelier. The Indian auto industry has just started to show positive signs of recovery and good growth for the last couple of months after a two year long slowdown. This has resulted in new hope and additional preparations from the car manufacturers for the imminent festive season. The auto market is expected to boost considerably during this year’s festive season ensuring good growth in this fiscal, and the car makers are all prepared for it. Almost all the noteworthy car manufacturers are launching new cars or refreshed models in the domestic car market of India in order to lure in more customers and boost their sales in the period which is considered to be the best time for any new car launch.
Not wishing to lag behind, Ford India following the example of many car majors operating in India has launched the new facelift version of its Figo hatchback. Ford India has launched the new refreshed version of its compact hatchback Figo tagged at a starting price of Rs 3.87 lakh (ex-showroom, Delhi). The refreshed Ford Figo is now offered for sale in the Indian car market priced between Rs. 3.87 lakh to Rs. 5.14 lakh for the petrol models, and between Rs. 4.83 lakh to Rs. 6.09 lakh for the diesel variants (all prices, ex-Showroom New Delhi), the company revealed in a statement. The new 2014 Ford Figo facelift is expected to boost the sales of the car and keep the buzz around the brand.
The Executive Director of Marketing, Sales & Service at Ford India, Mr. Vinay Piparsania said during the launch of the car that in the form of the refreshed new Figo, Ford is adding even more style to the compact car. The Ford Figo is regarded highly as a very reliable car with a remarkable value for money proposition and the new look will further add to its overall value.
The new refreshed Ford Figo comes with many new cosmetic changes and additions comprising of smoky stealth finish styling elements for the exterior, new bezels for the fog lights, new enclosure for the rear bumper valance and new 14 inch alloy wheels.
Ford India also said the new refreshed Figo premium hatchback range will also continue with its comprehensive two year or 1, 00,000 kilometers warranty in order to offer great convenience to the customers. The company is also offering the ‘Happy Pocket Service’ for the new customers with comprehensive service packages that starts at just Rs. 2,199.
The new 2014 Ford Figo facelift model will be competing with a range of other market rivals that include the likes of the segment leader Maruti Suzuki Swift, the all new Hyundai Elite i20, the new Fiat Punto Evo, Toyota Etios Liva and the upcoming Tata Bolt.