Ford India Sells 1 Lakh Units of Ecosport
Ecosport, the compact SUV from Ford has seen tremendous success in India owing to its compact dimensions and attractive price tag. The demand for the Ecosport was so high that the waiting period was around 6 months across the country. Even Ford dealers had to persuade customers to opt for a different model as the demand could not be met. The Ecosport was launched in June last year and is the latest entrant to join the 1, 00,000 sales bandwagon. The sales figures for the compact SUV include units sold in India as well as those exported to markets like Europe, Taiwan, Australia and South Africa. Ford India has achieved this milestone within 13 months.
Ford India did face initial hiccups to keep up with the demand but the Auto maker worked along with its suppliers to bring down the waiting period for most of the variants. Ford India is planning to introduce a third shift at its Chennai plant anticipating more demand, ahead of the upcoming festive season. The Ecosport has been awarded the “SUV of the Year” by leading auto magazines in 2013.
The Ford Ecosport is powered by a 1.5 litre diesel and petrol engine. The SUV is also available with a 1.0 litre EcoBoost engine that pumps out 125PS of power and 170 Nm of torque. Price for the base petrol variant starts at Rs. 6.30 lakhs and goes up to Rs. 9.69 lakhs for the top-end diesel variant.
All prices mentioned in the article are ex-showroom, New Delhi.