Ford Ecosport is the winner of initial quality survey
Ford`s innings in India started with the Ikon sedan but the American auto manufacturer tasted success in India only with the launch of the Ecosport compact SUV. The mini SUV was launched in 2013 in India and has won many accolades since then.
Recently, JD Power had conducted a survey on the initial quality and Ford Ecosport emerged the winner for 2014 in India. A total of 8,429 vehicle owners who purchased a new car during November 2013 to July 2014 were surveyed. The study was conducted across 30 Indian cities and included 73 models from 17 manufacturers between May 2014 and September 2014.
The JD Power Survey is in its 18th year and gauges satisfaction among new vehicle buyers across certain key performance metrics which are-
> Driving experience.
> Control and Display.
> Navigation and Audio System.
The Ford Ecosport compact SUV comes with three engine options – 1.5 litre TiVCT petrol motor, 1.5 litre TDCi diesel engine and the award winning 1.0 litre turbocharged EcoBoost engine. The TiVCT petrol motor churns out 110PS of power and 140Nm of torque, while the 1.5 litre TDCi diesel mill bangs out 89PS and 204 Nm of torque. The pint sized EcoBoost motor is capable of putting out 125 PS of power and 170Nm of twisting force which is quite good for a 1.0 litre engine.
The Ecosport mini SUV is priced between Rs 6.75 lakh – Rs 10.20 lakh (ex-showroom, New Delhi). Ford offers the Ecosport in 4 variants – Ambiente, Trend, Titanium and Titanium (O).