Fiat Chrysler Automobiles working on new product line-up for India
Fiat Chrysler Automobiles India to bring new products to the country.
Fiat has not really been having a pleasurable time in the Indian car market over the past few years. Its competitors have been on the aggressive in respect to launching new vehicles, and in this process Fiat has lost its footing altogether. However, the Italian company is working on getting back on track at the earliest by targeting enthusiasts in particular. Latest launches including the Abarth Punto and Avventura models do hold promise, but then again Fiat is not able to get many new customers.
To make things better in the country, Fiat Chrysler Automobiles (FCA) India has revealed that they are working on an all new product line-up. The company’s President and Managing Director, Kevin Flynn has said that they have three pillars of strategy in India. In his 11 months at the post, his first job was to get hold of the entire business. After improving its infrastructure by working alongside dealers, FCA India is waiting for better times to come. Flynn mentioned that the company is currently in the centre pillar and they are finding ways to make their way to the last pillar.
At the ongoing 2016 Auto Expo, Fiat has showcased the T-Jet powered Linea called Linea 125S. It will be launched later in the middle of this year. The next interesting showcase is the Avventura Urban Cross, which will be the third car to be launched somewhere between July 2016 to September 2016. While newer versions of the Punto hatchback and Linea sedan will continue to be rolled out, Fiat is already working on the next generation of products for our country.
The third pillar for Fiat is how they will be placed in the market two years from now. This includes planning out on which new segments they should enter in the future and what new products will play a key role in their sales performance. Though it feels like Fiat is not working hard on this profile, the company has improved its engineering domain.
The company’s future also depends largely on the Jeep brand. Local production of Jeep SUVs will commence from next year onwards with an investment of $280 million already being kept aside to upgrade the Ranjangaon plant. Jeep will be marking its entry into the Indian subcontinent with the Wrangler and Cherokee models. Both the cars will initially be offered only with diesel engines. They will be available for sale from Fiat dealerships across the country, however, separate Jeep showrooms will be opened in the metros later.