DSK-Motowheels postpones Benelli launch once again; launch to happen in March

Benelli BN251 001

The Benelli BN251 will be the entry level model of the Italian brand in India

The legendary Italian manufacturer Benelli was supposed to make its way to the country by January. The brand has been introduced in India via DSK- Motowheels who also introduced the Hyosung bikes in the country. The Benelli bikes will be brought down with the CKD (completely knocked down) method. In this, the bike is imported into the country as parts and then locally assembled. This is completely different as compared to CBU’s (completely built units) where the entire vehicle is imported as compared to CKD units. The bikes were supposed to be available in the January, and then it got postponed to February, and then again to March.

The reason is that DSK-Motowheels also happens to be a major sponsor at IBW, and wanted to contribute more to the marketing as well as setting up of that event. They had decided to launch the Benelli bikes prior to the launch and that wasn’t possible. Then February happens to be a small month, which this year happens to be filled with bike launches. They do not want the Benelli launch to clash with any other; hence it has been postponed to March.

DSK is working overtime to arrange dealers and service centers across the country, in order for the operations to go smoothly post the launch. Benelli will be facing a lot of competition from a number of manufactures for all its bikes. They will need to have a glitch free sales and service, to attract customers. Also it’ll have to be priced competitively.

Given below is the list of bikes from the Benelli brand to watch out for!
Benelli                                                         Competition
TNT 300                                             KTM 390,Kawasaki Z250
TNT 600i/TNT 600 GT                  ER-6n and the Ninja 650
TNT899                                              Kawasaki Z800, Honda CBR650F
1130                                                     Z1000,CB1000R and the Triumph Speed Triple

Source: MotorBeam