Chevy to launch the Trailblazer SUV, and Spin MPV in India
Chevrolet plans to launch two new vehicles in the next two years in the Indian automobile market. It already has the Tavera, Enjoy and Captiva in the SUV/MUV segment. These vehicles cater to the entry level as well as luxury segment.
The Captiva however is not exactly a popular vehicle. Despite good design flow and not-so-bad driving dynamics the car does not register as many sales as much as its competitors. The reason for this is its exorbitant price tag, and Chevrolet’s spare parts and after sales service aren’t exactly the best. The company plans to introduce the Trailblazer SUV as its replacement, or sell it along with Captiva so it would help increase sales volumes and ultimately fill up the company’s treasury!
The Chevy Trailblazer will compete with the likes of the Ford Endeavor, Hyundai Santa Fe and Toyota Fortuner. The SUV has a ladder-on-frame chassis, and is a spacious seven seater. The SUV will come with two diesel engine options: a 2.8 liter 180BHP or a 2.5 liter, 150BHP. These engines do duty on the car in international markets, however what will power the Indian spec models is yet undecided. The company plans to bring the vehicle to India via the CKD route.
Apart from the Trailblazer, Chevrolet plans to bring down the Spin MPV vehicle into the market. This car would give company to the Enjoy MPV and give competition to the likes of The Maruti Ertiga, Honda Mobilio and the Renault Lodgy. The Spin also has a crossover variant, which is sold in international markets, and we`re unsure whether it would make its way into the country.
The difference between the Enjoy and the Spin is that the Spin is based on the new GM Gamma II platform, while the Enjoy is based on the older Wuling CN platform. The spin has 3 engine options: 1.2 liter petrol, 1.5 liter petrol and a 1.3 liter Multijet diesel. The Enjoy is sold in China as the Wuling CN-100 and is basically re-badged in India. The Enjoy hasn’t managed to get satisfying numbers on its sales chart, and has actually seen a slide in numbers in the last few months.
The SUV/MPV segment is the biggest emerging segment in the Indian automobile market, and these launches would be perfect for Chevy to regain some market share. The only thing Chevrolet needs to keep in mind is that they are catering to a price sensitive market and should use that to their advantage.