Benelli to soon launch its Indian range with BN 251 being the entry-level model
It is a known fact among the bike enthusiasts of India that DSK has introduced the celebrated Italian bike brand Benelli to the country. The Italian motorcycle major has yet not made any bike models available in the Indian market, though the company has already decided on its Indian product line. Benelli has decided that the company would not be launching any bike models below the BN 251 in the Indian market. The Italian motorcycle maker does offer many models in the lower segments that sit below that of the BN 251. The bike making company has recently ventured into the huge and fast growing two-wheeler market of India in collaboration with the DSK Group. Benelli will be launching five motorcycle models in the Indian domestic market in January, next year.
Benelli will be maintaining a premium line-up of bikes for India and thus, in its Indian range it will be offering the BN 251 and other models placed above it and nothing below it. All the Benelli motorcycle models will be brought to India as CKD or completely knocked down units. Upon reaching India, the bikes will be locally assembled at DSK’s plant located on the suburbs of Pune. It has also been recently reported that DSK has postponed the launch of its South Korean motorcycle manufacturing partner, Hyosung in India. The Hyosung GD250N and RT250D bike models were originally planned for their Indian launch this year, but now they have been postponed to sometime in 2015, as DSK wants to concentrate on the Benelli launch at the moment. It is also learned that the bike company has decided on its premium placement in the country and thus the Uno C 150 and 250 models will be given a miss in the portfolio.
Hence Benelli’s entry-level product in India will be the recently introduced BN 251. The BN 251 is a great sports bike that has been designed keeping India in mind and post its market launch, it will compete with the likes of the KTM Duke 200. The Benelli BN 251 packs in a 249cc, single-cylinder motor that delivers 24.5 PS of power and 21 Nm of torque. The BN 251 is similar to the Duke 200, but it comes with a much larger 16.5 litre fuel tank offering a better range. Benelli will be focusing on street-fighter bikes only for India. DSK Benelli have chosen the CKD route, to make the BN 251 more affordably priced and a success in India, but a real aggressive pricing is required keeping the competition in mind, and thus local manufacturing needs to replace the local assembly of the joint venture. The Benelli BN 251 will be hitting the global markets in 2015. The sports bike will be available in three body colour choices namely – red, blue and white. Thus, the Indian bike aficionados won’t have to wait very long to get their hands on a much acclaimed Benelli bike.