Audi mulling A3 and A4 manual transmission for India
All luxury car brands in our country have always offered their products only with an automatic transmission. It was Audi that ended this trend when the company launched the cheapest variant of the Q3 SUV, the Q3S. This model was launched way back in August 2013 at Rs. 24.99 lakhs (ex-showroom).
The manual variant of the Q3 helped Audi become a more accessible luxury manufacturer, as this model was priced almost Rs. 3 lakhs cheaper than the automatic. The Q3S became very popular in short time and also resulted in extended waiting periods. The company has revealed that this is still the case and that they have already sold out all the allocated units of the Q3S SUV for this year as well.
Audi’s entry-level SUV accounts for 25 to 30 percent of the company’s total sales in India. Out of this, 10 to 12 percent of the demand was only for the manual variant. This has got the German luxury manufacturer thinking hard and Audi has recently revealed that they will be launching manual variants of the A3 and A4 sedans in the country as well. The transmission will most likely be the six-speed manual gearbox which is also found on the Q3S.
The manual versions are very popular in our country due to the fact that firstly, they are cheaper and secondly that they are more fuel efficient. These cars also appeal to those customers who are pure enthusiasts and do not let the chauffer drive their car. Launching the aforementioned models with manual transmission will also help Audi price its vehicles more competitively as compared to main rivals Mercedes, which managed to sell more luxury vehicles in the first quarter of 2015. Manual avatars of the A3 and A4 sedans are already on sale in Europe.
Audi is continuing with its product onslaught for our country with the RS7 being the latest launch from the four-ringed manufacturer. The company’s next launch will be the RS6 Avant, which is a station wagon that is based on the A6 sedan. The RS6 Avant will be powered by a 4.0-litre TFSI V8 engine that generates 560 BHP and 700 Nm of torque. The engine is paired to an 8-speed tiptronic transmission that can propel the estate to the 100 km/hr mark from standstill in just 3.9 seconds, making it reach a top speed of 305 km/hr.