Audi launches new Q3 SUV in India priced at Rs 28.99 lakhs

2015 Audi Q3

German luxury car manufacturer Audi recently launched the latest iteration of the Q3 SUV between a price bracket of Rs. 28.99 lakhs and Rs. 37.50 lakhs (ex-showroom, Delhi) in a bid to capture maximum share in the entry-level luxury car market. It is powered by a 1968 cc, four-cylinder TDI diesel engine which is tuned to produce 177 HP at 4200 RPM and 380 Nm of peak torque between 1750-2500 RPM. This is the fourth of the total five vehicles that Audi has planned to launch in five months.

Available in three variants, the base variant is priced at Rs. 28.99 lakhs, the mid variant at Rs. 33.99 lakhs and top-end version at Rs. 37.50 lakhs (ex-showroom, Delhi). Prices of the top-end trim has fallen by Rs. 1.09 lakhs, while the same for the base and mid variants has gone up by Rs. 1.16 lakhs and Rs. 1.49 lakhs respectively. According to Audi India Head Joe King, they are confident that the new Q3 will bring in many more members to the Audi family similar to what the vehicle managed when it was first launched in our country. The SUV is also expected to strengthen the company’s dominance in the compact luxury space.

The new Q3 has been brought into the country post the launch of the super sports RS6 Avant estate which is priced at Rs. 1.35 crores (ex-showroom, Delhi). The first product launched this year was the Audi R8LMX, followed by the new Audi TT Coupe, new Audi RS 7 Sportback and RS 6 Avant. The company is planning to launch 10 products this year to try and keep rivals Mercedes-Benz at bay. Mercedes was able to overtake Audi in the period of January to March 2015 selling 3566 units (growth of 40 percent) as compared to 3139 units sold by Audi (15 percent growth).

In the year 2014-15, Audi posted record sales by selling 11,292 vehicles, up by 11.51 percent from the total 10,126 units sold in 2013-14. This helped the company retain its top position in the Indian luxury car market ahead to main rivals Mercedes, who were also able clock record sales in FY15 at 11,213 units, up by 17.5 percent from the total 9548 units sold in the previous year.