American manufacturer UM Global to launch cruisers in partnership with Lohia Auto in India
We first saw the motorcycles from this manufacturer at the Auto Expo in 2014. UM Global is a very popular American motorcycle manufacturer but many of us heard the name for the first time. Now UM Global is finally entering the Indian market. For their entry into the Indian market, the American motorcycle manufacturer has announced an equal joint venture with Lohia Auto. UM Global has planned to invest Rs 120 crore into the joint venture and it will be a 50-50 venture. Lohia Auto is already in the Indian automobile business with their electric vehicles. Their line-up includes various two and three wheelers.
Both the companies have finalised the terms for their joint facility and they will soon be rolling out motorcycles in the Indian market. The venture between, UM Global and Lohia Auto will start with a contract manufacturing agreement. They will start rolling out the bikes at the start of next year. Initially they are planning to launch three cruisers motorcycles for the Indian buyers and then they will move to other categories. In future we will also see UM Global introduce sports bikes and scooters for our market. The motorcycles launched initially would displace between 250cc and 350cc. Pricing would start nearly at Rs. 1 lakh for the lower models going northwards for other models.
The manufacturing facility will be set up at Kashipur in Uttarakhand. The initial installed capacity would be 100,000 units. We should expect the production to start in the second quarter of next year. UM Global is also planning to make India their export hub for various other markets. They already have presence in more than 20 countries and with the production here, they will be able to bring down the cost of manufacturing and sell the motorcycles more effectively.
During the Auto Expo, they showcased some of their products. The Renegade Commando is powered by a 223 cc engine while the Renegade Sport comes with different engine options. The sport has got 138 cc, 180 cc and 200 cc engine options. The Renegade Limited comes with 175 cc and 200 cc engines. It has got typical old school American cruiser styling which is otherwise seen on high end cruisers. We might not see all the engine options initially. UM Global will start off with some engine options and then slowly add more options to the line-up. The motorcycles come with different innovative features like keyless alarm, blind spot mirrors and LED surround lights.
The other motorcycles from the UM brand that might make it to the Indian shores later could be their sports bikes and scooters. UM Global have got some nice motorcycles with street fighter styling under the Xtreet name. These motorcycles also offer different engines options namely – 125 cc, 138 cc, 180 cc, 200 cc and 223 cc in different states of tune. There are three different motorcycles under the Xtreet name. UM Motorcycles also have some adventure bikes in their line-up, though there are slim chances of these bikes entering the Indian motorcycle market.