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2014 Ford Fiesta launched at a starting price of 7.69 lakh

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Ford India has quietly gone ahead and launched the 2014 Fiesta sedan at a starting price of Rs 7.69 lakhs  for the base Ambiente model, Trend (Rs 8.55 Lakh) and Titanium (Rs 9.29 lakh) all prices (ex-showroom Delhi).

The updated ford Fiesta is only available with a 1.5 litre 90 bhp diesel mill mated to a 5 speed gearbox.  A lot of features are missing on the base Ambiente variant which is available on the Trend and Titanium models like “Fog lamps, Auto climate control, cruise control, leather wrapped steering wheel, body coloured mirrors and door handles and passenger airbags”.

The Trend variant gets a few features over the ambient like (USB and aux-in audio system and six speed CD changer). The Titanium variant is the fully loaded variant version which comes with all the bells and whistles (like automatic headlamps, alloy wheels, keyless entry, rear parking sensors, Microsoft sync, emergency assist and an advanced digital trip meter. All the three variants get ABS and EBD as standard.

The Fiesta will directly compete with the likes of VW Vento, Skoda Rapid, Hyundai Verna and Honda City. The 2014 Fiesta with its driving dynamics, best in class features and attractive pricing is a compelling package for consumers in this segment.

Source: Autocar India